HOW GOOGLE DECIDES WHAT WE SEE - DIGITAL METHOD RESEARCH
Google’s mantra is ‘to give you exactly the information you want right when you want it’. They operationalise this by providing ‘personalised’ search results. Since 2009 for everyone!
In our research project we wanted to better understand how much we should trust Google's personalised search results and found some surprising insights. [continue]
AUTOMATISCH VORSORTIERT_ Wenn wir mit Google suchen oder Neuigkeiten bei Facebook lesen, passt das Netz sich unmerklich unseren Vorlieben an. Was bedeutet diese Verengung der Welt?
An article by Stefan Schmitt about our research on Google personalisation. [continue]
HOW USEFUL IS GOOGLE PERSONALIZED SEARCH? _ Research suggests that Google's personalized results may not be much better than the ordinary kind.
An interview by Erica Naone on our Google research project.[continue]
IN SOVIET RUSSIA, GOOGLE RESEARCHES YOU!
Ethan Zuckerman reviews our Google paper and the challenges involved in researching personalisation. [continue]
GOOGLE, LA RICERCA PERSONALIZZATA SERVE A POCO _ Il motore usa la navigazione degli utenti per aiutarli a trovare informazioni. Ci riesce? Secondo una ricerca, no
A review by Martina Saporiti on our Google personalisation research. [continue]
We help organisations identify opportunities, create valuable strategies and meaningful services.
We do user research, strategy development and interaction design concepts. Our services focus on tackling economic, social and environmental opportunities and challenges.
Our clients are from the Internet, media, public, culture, educational and art sectors.
We have particular expertise in qualitative user research, Digital TV services development and interaction for discovery and exploration.
bureau situatif is a studio for contextual research and design.
We have senior professional and advanced academic backgrounds in Digital Media, Design and User Experience Research, Business Analysis, Project Management, Product Strategy, Product Development and Management.
Members of our team have worked with KPMG, UBS, WDR, Swisscom, Sunrise, University of the Arts Zurich and others.
Postfach 1163
8026 Zürich
Switzerland